Video Marketing – The Ultimate Secret Sauce to Lead Generation.
Let’s face it: we exist in the fastest digital world where attention is more difficult to capture than ever.
From endless scrolling to notifications to shrinking attention spans, it feels like a task that’s impossible to accomplish. But there’s one tool that has the power to break through it all-video. If you’re not using video selling right now, then you’re losing on one of the most effective ways to get more leads and connect with your audience on a deeper level.
Video marketing has blown up in recent years, and for good reason: it’s dynamic, engaging, and-most importantly, people love it. From quick explainer videos to heartfelt customer testimonials, video seems to find a way to make your message stick in a manner that text just can’t.
Let’s dive into why video is such a game-changer for lead generation and how you can begin supercharging your marketing efforts using video.
Why Videos Work So Well
- People Stick Around Longer: Videos demand attention and retain it. We’re wired to love visual things and a good yarn, so it shouldn’t surprise us that on pages with videos, people stick around far longer than they do on those with just text. Your message comes through in an engaging video; your audience is way more likely to linger around and truly understand what you’re trying to say.
- They Remember What They See: With studies, people remember much of what they were watching in a video than if it was presented as a text. When your customers are ready to buy, they are going to remember that amazing video they watched, because it has stuck in their minds.
- It Builds Trust: There’s something about video that makes a brand feel more real, more human. Whether it’s a behind-the-scenes peek into your team or a heartfelt testimonial from a happy customer, video does build trust in ways other static content simply cannot. When people trust you, they’re more likely to be your loyal customers.
- Video Drives Action: The best part is that video not only makes people feel great about your brand, but it actually gets them to move. It’s been shown that having a video on a landing page can increase conversions as high as 80%. In other words, when you make a clear and compelling presentation of your offer via video, people are more likely to click, sign up, or buy.
Types of Videos That Increase Lead Generation
Once you’re ready to start wading into the video marketing waters, there are a few different types of videos that really work great for lead generation. Here’s a quick rundown:
- Explainer Videos: Short, sweet, and right to the point; they are supposed to explain in very little time what your product or service is, and how it solves a problem for your audience. They are ideal for capturing the attention of viewers and giving them a reason to stick around.
- Product Demos: Want to show what your product can really do? Product demo videos can show features in real time. These are best used for complex products where a little more demonstration will seal the deal.
- Webinars: Arranging a webinar is one of the finest options to reach out to your target audience, provide actionable insights, and establish credibility within your niche. With webinars, interaction is possible in real time, so the outreach toward likely leads can be made more personalized.
- Customer Testimonials: What gets more trust flowing than a satisfied customer crooning your praise? Testimonial videos prove to your audience that other people have benefited from your product or service and hence are making that extra effort to trust you and convert.
- Live Videos: There is something about live streaming that shoots an immediate connection. From product launches to Q&A sessions, behind-the-scenes takes of the business-one thing for sure, it creates excitement and encourages engagement.
How to Make Video Marketing Work for You
Now that you’re stoked about using video for lead generation, let’s talk strategy. Here are a few ways to ensure your videos are working hard to bring in those leads:
- Embed Videos on Landing Pages: One of the best places for video is on your landing pages. When someone clicks on an ad or link, it means they are somewhat interested in what one has to offer-but won’t really stay unless something catches their eye. A strategically positioned video on one’s landing page just might be the magic that will lead a person towards taking action.
Zoolch will be able to help you design optimized landing pages and seamlessly weave video deep into your marketing funnel to make sure your message is seen and heard. - Gated Video Content: Everybody loves exclusive content. Giving them in-depth video tutorials or webinars in exchange for an email to watch will give them something of value while getting information you can use in return.
Allow Zoolch to set up gated content with strategic lead capture forms that actually convert. - Optimize Videos for SEO: To make your videos searchable, they must be optimized for search engines. Place your targeted keywords in the video title, description, and tags.
With Zoolch’s knowledge of digital marketing, we will make sure that your videos rank higher in search engines and reach more and more audiences to drive organic traffic. - Use Obvious Calls-to-Action: Leave them hanging! Always include a strong call-to-action at the end of your videos, which is an action they should be taking next to subscribe to your newsletter, go to your website, or download a resource. Make it clear and easy for them to say, “yes.”
Zoolch can create compelling calls-to-action that align with your lead generation goals, capture, and convert leads. - Publish Your Videos Everywhere: Never build a video and just publish it in one place. It should be published across all your channels: social media, email newsletters, blogs, everywhere.
The video management services of Zoolch will promote the videos across all relevant platforms to facilitate maximum exposure. - Monitor and Adjust: Use analytics tools to determine precisely how your videos are performing. Are they watching through to the end? They clicking your CTA? If something’s not working, tweak it. Testing different styles, lengths, and formats will help you suss out what resonates most with your audience.
UsingZoolch’s analytics tools, we track performance metrics to continually create an improved video marketing strategy.
Wrapping Up
The bottom line? Video marketing isn’t a nice-to-have; it’s a need-to-have. In a world of people who would rather watch than read, adding video to your lead generation strategy is one of the best ways to rise above the noise and be noticed to drive conversions.
Zoolch is here to help you tap into video marketing’s power. From creation to optimization and driving real results, we’ll be guiding you through each step of the process. With Zoolch, you’re not just making videos-you’re building a lead-generation machine.
So what are you waiting for? It’s time to hit records and let Zoolch take your video marketing to the next level!